Finding Readers: A children’s book marketing interview

Hi Builders! One of the things that picture book creators in both the traditional and self publishing realms worry about is marketing! How do you reach people interested in your picture book? When do you make a website? How often should you contact your readers? How does the public know …

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My thoughts about two confusing words: ‘marketing’ and ‘promotion’

Today’s post is about two words that often confuse authors, both new and veteran — marketing and promotion. And, there’s a reason those words confuse people. Because they are, in fact, confusing. They generate so many questions: What should the publisher do? What should the author do? When should it …

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