Laura Lavoie Talks Titles

Hello, fine readers of Picture Book Builders. Today, I want to share a post from soon-to-be debut author Laura Lavoie. The content first appeared on her blog on February 23, 2020, and I loved it so much I asked Laura if I could share the information right here. Lucky for us, she said YES.

I first learned about Laura on Instagram, and I cannot wait for her debut. This is the deal announcement:

Sounds great, right?

Now, let’s get to that post!

“Top-Notch Titles” by Laura Lavoie

Psst. Want to know a secret?

When I’m brainstorming story ideas, I nearly always come up with the title first. For whatever reason, my very unscientific process involves thinking up a catchy title and spinning the story from there.

Let’s talk about what I mean by catchy. I’m talking titles that automatically grab someone’s eye, make them think Hmm, sounds intriguing! and give a general sense of what the book is about.

These titles are typically short, sweet, and to the point. More importantly, they feature a great hook that will stand out in the market. If you’re writing a book about a bear, you’d better have a darn-tootin’ good way to make your bear story unique, interesting, and different from all the other bear books out there.

Take Mother Bruce by Ryan T. Higgins for example. It’s a book about a bear, sure, but it’s specifically a book about a very grumpy bear who finds himself in the unfortunate position of being followed around by a bunch of goslings who think he’s their mother. What a hook! What a title! And this, my friends, is the perfect segue into my first title tip.

Top-Notch Title Tip #1: Take a fairytale or nursery rhyme & twist it!

One way I brainstorm story ideas is by making a list of classic nursery rhymes and fairytales. Then, I remove a word or two and try to fill in the blanks.

For example, I might look at Little Bo Peep Has Lost Her Sheep. Can I think of any words to replace Peep and Sheep?

Little Bo Moo Has Lost Her Shoe? Is this a story about a fashionista cow?

Okay, probably not the best example, but take a look at Tammi Sauer’s fashionista tale, Mary Had a Little Glam. Not only is the title fun and catchy, it gives you a good idea of what the story’s about. Other examples include Lynne Marie’s zombie book, Moldilocks and the Three Scares, or Tara Lazar’s figure skating story, Little Red Gliding Hood.

While the titles above feature word swaps that rhyme with the originals, you can also use words that are just fun & wacky. Linda Ravin Lotting did this with Little Red Riding Sheep, as did Corey Rosen Schwartz in The Three Ninja Pigs. I mean, come on. Ninja pigs? That’s hilarious! This brings me to tip #2.

Top-Notch Title Tip #2: Unexpected Pairs

I got the idea for my debut, Vampire Vacation, by creating a list of potential characters that had an obvious weakness or nemesis.

One idea I had was about a cell phone who wants to swim. Superhero rice grains to the rescue! (That one got scrapped immediately, because it was terrible.)

A better idea? A little vampire who wants to go to a sunshine-y beach!

I also love to play around with word banks. If you’ve never used a word bank, it’s just a list of words associated with a particular topic: hobbies, holidays, clothing items, etc.

Here’s a brief example: in one column, I have a word bank of foods, and in the other, a word bank of potential picture book characters:

Pizza                                       Hedgehog

Chocolate cake                       Unicorn

Watermelon                            Pirate

Stinky cheese                          Wolf

Try making your own word banks, then see what combinations could be funny or intriguing. Looking for some examples? See Diana Murray’s Ned the Knitting Pirate, Adam Rubin’s Dragons Love Tacos, and Jason June’s forthcoming Porcupine Cupid (out from McElderry Books in December).

My little vampire story was originally called Vampire Loves the Beach, but that title wasn’t quite working. I put on my thinking cap (it’s made of tinfoil and noodles, in case you’re wondering)…

How about an alliterative title? And BOOM! There’s my next title tip.

Top-Notch Title Type #3: Make it roll right off the tongue!

For this title type, I do a similar exercise. I might create side-by-side banks of rhyming words to create a clever rhyming title, like Ashley Franklin’s Not Quite Snow White or Tammi Sauer’s Wordy Birdy.

Or, I could create lists of words that start with a particular letter:







Any good alliterative titles in there? Carrie Finison’s upcoming debut, Dozens of Donuts (out from Putnam in July), rolls right off the tongue, as does Jory John’s Penguin Problems. Bonus: Penguin Problems tells you there’s an issue right in the title.

This brings me to tip #4…

Top-Notch Title Tip #4: State the conflict

Think up a character. Now think to yourself, what could that character’s problem be?

Do you have a rabbit who really doesn’t like to hop to it?

A water-fearing witch who loses her favorite umbrella?

A dinner guest who can’t stop burping?

Some titles flat-out tell you what’s up, like Dev Petty’s I Don’t Want to Be a Frog, Alastair Heim’s No Tooting at Tea, and Becky Scharnhorst’s upcoming debut, P.S. Wildwood Elementary Stinks! (out from Philomel in 2021).

You can also state the problem in the form of a question, like Can I Be Your Dog? (Troy Cummings), Can U Save the Day? (Shannon Stocker), or How Could a Bear Sleep Here? (Julie Gonzalez).

Titles that ask questions automatically get you asking questions, and hey—there’s a great segue to my last title tip.

Top-Notch Title Tip #5: Get readers curious!  

For me, this title type is the most difficult to brainstorm. (Likely because it’s the most obscure.) I start by asking myself random questions:

What would happen if it never stopped snowing?

Why would a tiger make a terrible pet?

How could a tiny mouse win a pizza-eating contest? 

Could any of these questions spawn clever, curious titles?

For examples of titles that make you go Hmm…, see The Day the Crayons Quit by Drew Daywalt, You Don’t Want a Unicorn by Ame Dyckman,  Llama Destroys the World by Jonathan Stutzman, 7 Ate 9: The Untold Story by Tara Lazar, and Creepy Carrots by Aaron Reynolds.

You might notice that some of the titles I’ve mentioned fall into more than one category. Creepy Carrots hits three out of four:

  • It’s alliterative
  • It combines funny, unexpected things (scary vibes paired with a seemingly innocuous vegetable)
  • It definitely makes you curious—what could be creepy about a carrot?

Now there’s a winning title! It also has a great hook. Imagine if the author had gone with Celebratory Celery instead. Doesn’t quite have the same effect.

Pick some of your favorite picture book authors and go peruse their websites. I’ll bet you’ll find that many of their titles fall within at least one of the title types listed above.

Now, fetch your favorite notebook.

Pick a title category.

Put on your thinking cap.

Annnnnnd… GO!

Hi, everybody. It’s Tammi again. If you want to show some appreciation for this information, please follow Laura on Twitter and Instagram. I think you will be glad you did!




BIO: Laura Lavoie writes humorous, pun-filled picture books. She can also tap dance, tell terribly cheesy jokes, and bake a mean chocolate chip cookie. Her debut, Vampire Vacation, is forthcoming from Viking in 2022. She resides in upstate New York with her fang-tastic husband and daughters, two irritable cats, and several sagging bookshelves.



If you want to invite a little monster mayhem into your day, please check out this episode of “Scott’s Studio Storytime.” Not only do I read Mostly Monsterly (with permission from Simon & Schuster), I chat with my pal Scott Magoon for a Just One Thing segment. Plus, Scott shares a fun and fierce monster drawing activity. We hope you’ll join us!

Tammi Sauer

Tammi Sauer, a former teacher and library media specialist, is a full-time children's book author who presents at schools and conferences across the country. She has more than 30 published picture books and has many others on the way. Her books have received awards, earned starred reviews, made lists, been made into musicals, and been translated into many different languages. Most importantly, kids really like her books! To learn more about Tammi and her books, please visit and follow her on Twitter at @SauerTammi.


  1. These are wonderful title tips, Laura! Thanks Tammi for having her.

  2. Deborah A Buschman

    Thanks Tammi and Laura. I am a title person too. I always think of a title first. Great tips.

  3. Debra Kempf Shumaker

    Wow! What a great list of tips!

  4. Thanks for sharing your tips with us.

  5. Great post!! And your forthcoming book title, Vampire Vacation, sounds so fun! Alliteration, conflict, character, and season, all rolled in one! Also, can I please have the recipe for your thinking cap? 😀

  6. Wonderful interview! I start all my stories with titles, too. It’s just so fun that way! Congratulations, Laura. I can’t wait to read Vampire Vacation!!

  7. Great tips on titles, Laura, thank you! Congratulations on your debut…looking forward to reading VAMPIRE VACATION!!

  8. Thank you so much for the wonderful tips! Congratulations, Laura!

  9. Congratulations, Laura! I look forward to reading, Vampire Vacation, and very much enjoyed reading your tips here.

  10. From now on, I’m not saving the task of finding the perfect title to the last. After reading your post, it’s become clear that I’ve been working backwards. Thank you for the oodles of ideas you shared.

  11. Kim Pfennigwerth

    Love these title and language tips! Looking forward to reading Vampire Vacation! Congratulations!

  12. Sheri Delgado Preston

    Thank you so much Laura! Your tips were very helpful! I feel like I just took a mini children’s writing class:) I’m so excited to read your book Vampire Vacation.

  13. This was delightful. I, too, often start with a title and love to make word lists . . . thank you so much for this!

  14. This is a great read! Thanks.

  15. Karen Henry Clark

    Who knew!? Titles will never trouble me again. Thanks.

  16. Laura, I loved all of those titles you shared with us. I knew a lot of them but not all, so thanks for giving me more titles to check out!

    Your blog/post was so informative and upbeat. Your enthusiasm showed through in your writing. It was great. You made me feel like I wanted to get busy creating!

    Congrats on Vampire Vacation. I look forward to reading it.

  17. Yay for you, Laura! What a great post. And congratulations on your fun book.

  18. Thanks for sharing some wonderful tips for topnotch titles! Congratulations on Vampire Vacation, Laura!

  19. Great post Laura! Congrats on Vampire Vacation – it sounds fabulous!

  20. What a great article! You really got me thinking with fantastic examples of how to brainstorm titles and what makes them work!

  21. Carole Calladine

    Love this topic. Useful tips. Terrific examples. Title Time. Thank you.

  22. Love your title tips!

  23. Congratulations on your intriguing debut, Laura! And all the great idea generating tips.

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